Wolf of Williamsburg / The endeavors
Wahoo Fitness
GM Subscription and Direct to Consumer, Atlanta / 2022
At Wahoo I ran subscription and direct to consumer, a $40M+ e-commerce business. We improved the subscription attachment rate by 20% through a new commerce experience and lifecycle marketing on first-party data, delivered the Zwift commercial integration, and cut the total cost of the subscription business by over 40%.
From the archive
- The Long Way HereI build technology companies, work with startups, run and ride bikes, fix old houses, and start more side projects than I need.
- The KICKR Went QuietAn indoor trainer connected normally but stopped broadcasting power data.
- Not Bored Enough for the Wrong ThingAfter the cross-country ride and an overseas trip, I came back to New York, finished an Apply handoff, moved into Rockaway, and started looking for the right next project.
- The Bike Boom EndedWahoo closed RGT on October 31, 2023 after a difficult period for connected fitness and the indoor cycling market.
- The Bike Was Still in the OfficeI exited Wahoo, asked for a few extra days of badge access to retrieve my bike, and started recruiting support for a ride across the United States.
- My Job Moved FirstWahoo wanted my role in Atlanta, so a two-week stretch began with H2 planning, canceled meetings, and an indoor bike because it was 91 degrees.
- Simplifying, ApparentlyA Rockaway closing, a cash offer in Cornwall, two Highland land plots, and one small balcony went into the same July spreadsheet.
- I Missed the ContractThe Rockaway closing packet had contracts, riders, disclosures, wire instructions, and one completely unsigned contract.
- The Fire Pit StaysA verbal Rockaway offer came with nine patio items, one mortgage contingency, and a spreadsheet for what stayed.
- Mom Gets the DaySanta Monica moved Apply cofounder work to 7 a.m. Pacific and pushed a Wahoo standup aside for Gisi's birthday.
- I Need GitHub AccessA one-line access request put Wahoo's code repositories, my existing GitHub account, and a very Wahoo workstation in the same afternoon.
- Poughkeepsie or West?A Hudson Valley rental search and a possible move West were both real plans during the same week back in New York.
17 more in the archive.