Chris Fischer

Wolf of Williamsburg / The endeavors

TRX

GM Subscriptions and Direct to Consumer, Santa Monica / 2021–2022

At TRX I ran subscriptions and direct to consumer: $14M in e-commerce revenue and $7M ARR in subscription revenue. We re-platformed the commerce engine, launched LTV-focused features that lifted engagement 60%, and I brought development in house and built the digital business unit.

From the archive

  1. The Long Way HereI build technology companies, work with startups, run and ride bikes, fix old houses, and start more side projects than I need.
  2. Welcome Home. Get to Work.I picked up keys to an Atlanta apartment, started leading Wahoo's subscription business, chased my moving truck, and kept Apply moving too.
  3. Launch. Chapter 11. One Year.TRX Training Club launched on June 8, 2021. One year later, the company announced Chapter 11. Both dates belong in the story.
  4. Soon to Be an Official WahooliganI signed the Wahoo agreement, then went straight back into RGT to build a route, find its riders, and test the no-drop feature.
  5. Burying the Lead a BitI applied to Chicago Booth without an undergraduate degree while a Wahoo offer, a house purchase, and Apply all kept moving.
  6. Thread the NeedleA TRX work week in California ran directly into two days of Wahoo interviews in Atlanta, with one narrow travel handoff between them.
  7. The House Still WorkedCalifornia work kept pulling harder, forcing a choice between ending a Cold Spring rental I loved or finding a careful way to keep it.
  8. It Is Not ITTRX and Apply were in their holiday push when a restaurant concept asked me to help define and vet its first real technology leader.
  9. Confirmed Turkeys ExistThanksgiving required a turkey, Apply was testing sticker NFTs, and TRX version 10.1.1 kept moving through TestFlight.
  10. Pumped to Meet YaApply hired somebody to own fulfillment just as a 45-order weekend hit, while TRX builds and the Newport Beach commute kept moving.
  11. The Bike Came TooA work apartment in Newport Beach needed lights and furniture, but I unpacked the race bike and put it on a trainer first.
  12. 10.0.7 to 10.0.10Four TRX app versions moved through Apple while I flew from New York to Newport Beach, sorted product details, and tried to keep one foot in Apply.

12 more in the archive.